Lori Senecal was recently named the new Global CEO of Crisipin, Porter, and Bogusky (CP+B) in Miami Florida. Senecal has been an executive in advertising since about 2006, and she has been seen as an innovator and one of the best thought leaders in her industry. Senecal came from humble beginnings and brings new and innovative ideas to her employers. This has caused her to be one of the best executives that the industry has ever seen.
According to fastcompany after graduating from McGill University with a degree in commerce, marketing, and finance, Senecal was thrust into the world of advertising. She joined an agency near the college and began to think of ways that the industry could do better. When she started working for McCann Worldgroup, she put her new ideas into practice and co-founded TAG Ideation. She soon became the Global Chief Innovation Officer, and then just one year later the President of McCann Worldgroup’s flagship office in New York City.
After her time there, she joined Kirshenbaum, Bond, Senecal, and Partners as the President and CEO. Here Senecal really hit her stride and was able to do more for the industry than ever before. Senecal takes the approach that puts people over process. With this approach, she does not just want another global agency. She wants a creative laboratory that gets rid of the hierarchy that is so prevalent in large, global firms. She wants to incubate the ideas that are coming from the lower rungs of the company so that everything gets considered. She herself is seen as a thought leader, and she wants her employees and clients to become the same way. Check out her linkedin.
With these ideas and new ways of doing things, Lori Senecal really made a mark on the industry. She was giving a Jury Chair for the Isaac Awards, a contest that focuses on invention and innovation in the industry. She also won a Game Changer Award from the Advertising Women of New York. Senecal was also named as one of the advertising executive to watch in 2014 and 2016 by Advertising Age, a leading news and information source for the advertising industry.
Now, Lori Senecal is ready to start her new journey as the Global CEO of CP+B. She will continue to innovate in the field and bring new ideas to the table. Already since her appointment, CP+B has seen record organic growth, and this is all very likely due to their new innovator in the office of the CEO.
You can also visit her tumblr: https://www.crunchbase.com/person/lori-senecal-2#/entity